For high school and college students, it’s all about leveling up—music, style, and everything in between. Yup! flavored milk is the ultimate upgrade for their taste buds, bringing a creamy boost to match their epic life enhancements. We call it a #YUPgrade.

We created series of social posts introducing fairlife’s new yummy flavors 🐮

#YUPgrade

fairlife

Client

Role

concept
art direction
design

Team

CW Matt Millia

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CT4-V BLACKWING MONDRIAN EDITION